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News / February 27, 2009

Aliments ED Foods Unveils New Brand Identity

Aliments ED Foods today unveiled its new logo and new brand identity that reflect the company’s longstanding core values of respect, professionalism and safety.

Montreal, Quebec, February 27, 2009 – The new logo’s bright red colour, simple features and unique shape increase its recognition and visibility. It is a strong and clear representation of a company that proudly delivers superior service to its customers. The flow and balance between the letters E and D embodies Aliments ED Foods’ commitment to nurture solid, long-lasting and successful relations. The classic shape of the top line combined with a very pronounced ascending curve reflects a rich heritage with a definite orientation towards the future.

“We have been collaborating with customers to develop exceptional products, mealtime solutions and recipes since 1951 and our new brand identity emphasizes our promise to be more than a product supplier,” said Victor Eiser, CEO of Aliments ED Foods. “Aliments ED Foods is a real partner and counsellor for our customers and we will continue to accompany them with pride in reaching their business goals.”

The logo and new brand slogan – Culinary solutions you can trust – also express Aliments ED Foods’ promise to offer outstanding culinary expertise and provide high quality, reliable and safe solutions.

Another element of the visual foundation for the new brand identity is the revised format of the company’s corporate name. The removal of the dots after the E and D allows Aliments ED Foods to underscore its dedication to harmony and teamwork and elegantly illustrates the company’s flexibility and permanence.

About Aliments ED Foods

Since 1951, Aliments ED Foods has specialized in manufacturing soup bases, soup mixes, seasonings and gravy mixes, for the foodservice market. The company prides itself on being Canada’s foremost private label expert and the only Canadian company manufacturing “meat first” concentrated soup stocks in paste format. Its long history of offering gluten free, vegetarian, sodium reduced and other specialized products have made it a top choice amongst North American chefs, buyers and their entire organizations. Aliments ED Foods’ excellent reputation, Gold Rated HACCP facility, knowledgeable staff and home-style approach toward recipe development, have contributed to the success behind thousands of private label products and its own Luda and Inspiration brands. For information on Aliments ED Foods’ products and services please visit

For further information, please contact: Claudia Gosselin, Aliments ED Foods, (514) 695-EDED or 1-800-267-EDED (3333), ext. 233,


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Aliments ED Foods, Culinary solutions you can trust