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News / October 24, 2011

Aliments ED Foods revitalizes the entire design of its national brands

Aliments ED Foods revitalizes the entire design of its national brands under the well-known LUDA brand

Montreal, Quebec, October 27, 2011 – Aliments ED Foods is making changes to improve our brands and packaging. As of October 31st, 2011 we will progressively proceed with the following:

  • Our well-known, 60 year old LUDA brand will become our umbrella brand.
  • Our Inspiration brand will become LUDA Inspiration.
  • Our fibre tin packaging will be replaced by a reusable and recyclable tub.
  • We will introduce a new 2D traceability bar code for easy product tracking.
  • Our new labels will show pictograms to better identify the categories and flavors at a glance.
  • The actual recipes will not change.
  • The GTIN and order codes will not change.

“What better time than our 60th anniversary to make these great changes; showing off our past experience and our vision for the future.” says Robert Eiser, General Manager of Aliments ED Foods. “These changes will showcase our level of expertise and the quality and reliability of our products.”

For further details and to find out when each brand will be launched, please refer to the attached document.

 

About Aliments ED Foods

Since 1951, Aliments ED Foods has specialized in manufacturing soup bases, soup mixes, seasonings and gravy mixes, for the food service market. The company prides itself on being Canada’s foremost private label expert and the only Canadian company manufacturing “meat first” concentrated soup stocks in paste format. Its long history of offering gluten free, vegetarian, sodium reduced and other specialized products have made it a top choice amongst North American chefs, buyers and their entire organizations. Aliments ED Foods’ excellent reputation, Gold Rated HACCP facility, knowledgeable staff and home-style approach toward recipe development, have contributed to the success behind thousands of private label products and its own LUDA and Inspiration brands. For information on Aliments ED Foods’ products and services please visit www.ed.ca.

For further information, please contact: Gilbert St-Yves, Aliments ED Foods, (514) 695-EDED or 1-800-267-EDED (3333), ext. 233, Gilberts@ed.ca  

 

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